The revenue generated from entertainers is critical to the overall financial success of a sports facility. Designed to enhance the sporting experience, the suitability of these facilities to musicians and other entertainers sometimes receives less attention.

To evaluate the needs of entertainers and their fans, we conducted industry interviews with a facility owner and leaders responsible for selecting entertainment venues.

Understanding these elements can significantly impact construction and operating costs of next generation stadiums: seating, rigging, acoustics, and more. When evaluating the desired programming mix for a venue, consider these insights and additional findings within the comprehensive study.